Sans Serif Archives - UI Creative

The Benefits of Using Sans Serif Fonts for Your E-Commerce Business

Typefaces that do not have serifs attached to the extremities of their letterforms are referred to as sans-serif fonts. They are noted for their excellent legibility and are believed to have a more contemporary and minimalist aesthetic. These typefaces don’t have any extra flourishes, contributing to their neater and more organized overall appearance.

Types of Sans Serif Fonts

The following are some examples of different types of sans-serif fonts:

1. Grotesque: The stroke widths of grotesque sans-serif fonts don’t change too much from one character to the next, and the appearance of the capital letters is relatively consistent. The typeface Franklin Gothic illustrates a grotesque sans-serif with an extra-bold design.

2. Neo-grotesque: The neo-grotesque style emphasizes neutrality and straightforward intelligibility. These fonts are more polished than classic grotesque typefaces and have fewer strokes than regular serif typefaces. Additionally, these fonts have fewer serifs than standard typefaces.

Neo-grotesque styles like Arial have fewer individual strokes than serif typefaces like Times New Roman and Georgia. The terminal strokes of the curves of Arial sans-serif typefaces are sliced on the diagonal, giving the fonts a fuller and softer appearance to the curves. Helvetica is a typeface known for its compact letterforms, which include a tall x-height and close character spacing.

3. Geometric: Letterforms in geometric fonts are typically more contemporary and take on the appearance of having been inspired by geometric shapes. One example of a geometric sans-serif typeface is Futura, which features significantly heavier letterforms than its ancestors. Another example of a font family that uses geometric shapes is Avant-Garde Gothic.

4. Humanist: The classical letterforms used as a source of inspiration for humanist sans-serif fonts include letterforms with varying thicknesses of strokes. This typeface features loose letter spacing, expansive counters, and a large x-height, all of which make it easy for the eyes to read tiny amounts of text. The Calibri typeface is one example of a humanist sans-serif with a more rounded and friendly appearance.

Sans Serif Fonts Say Modern, Approachable, and Clean

On the other hand, fonts without serifs communicate a whole different meaning.

On the other hand, Sans serif fonts adopt the opposite approach and embrace simplicity and a sense of being current. In contrast, serif fonts place a significant amount of emphasis on honouring history and tradition.

The absence of serifs and the use of primary, crisp lines that are consistently the same width throughout are two of the most distinguishing features of serif typefaces.

The clean and precise lines of sans-serif fonts are why many web designers prefer this font when displayed on the screen.

Users will have an easier time reading the content on their screens because of the clean lines and crisp edges.

What Does a Sans Serif Font Say About Your Brand?

The use of sans serif typefaces conveys an air that is approachable, inviting, and casual all at the same time. Sans serif fonts are frequently used by businesses that want their branding to have a more modern and approachable appearance.

Because of these characteristics, sans serif fonts are a popular choice among many start-up and technology organizations that want to give people the impression that they are more humane and on the cutting edge of innovation.

When is a Sans Serif typeface right for you?

If you want to give off the impression that you are approachable and friendly, a sans-serif typeface is your best bet. Many businesses go for sans-serif typefaces to project an image of youth, coolness, and laid-back sophistication.

Start-up businesses and technology organizations frequently use this typeface genre to communicate their approachability and forward-thinking attitude. Because of the improved readability, this font style is also the one most commonly used when developing websites, as we discussed earlier.

Explore another font:

Font License Overview

Whether you’re using this font for desktop design or embedding it in an app, website, or e-publication, there’s a license to meet your creative needs. Select one or more of our simple options and go back to designing with the freedom, speed, and coverage you need.

Desktop License

Extended License

Worldwide License

1 User
5 Commercial Project
Unlimited Personal Project
2 Computer Installation
Non-Monetized Social Media (YouTube, Instagram, Facebook): Unlimited Usage
Blog: Unlimited Usage
End Product For Sale (Product/Print Ads/Digital Impressions/Merchandise) : 1,000 Sales/Prints/Pcs

Max 10 User
Max 10 Computer Installation
Logo Usage/Logotype
Unlimited Commercial & Personal Project
Monetized Social Media (YouTube, Instagram, Facebook): Unlimited Usage
Blog: Unlimited Usage
End Product For Sale (Product/Print Ads/Digital Impressions/Merchandise) : Unlimited Prints/Sales/Pcs
Unlimited Websites
Embedding fonts using @font-face
Monthly Webpage Views: Unlimited Views
Font can be embedded in desktop apps, games, and mobile apps but cannot be extractable.

1 Corporate/Brand
Unlimited User & Installation
Unlimited Commercial Project
Unlimited Web Views
Unlimited Broadcasting
Unlimited Social Media & Blog
Unlimited Apps & Server
Unlimited End Product for Sale
Worldwide
Font can be embedded in desktop apps, games, and mobile apps but cannot be extractable.

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